One rule, and everything it costs
Most built worlds have one thing ours doesn’t: a magic, a technology, a strange piece of physics. What it can’t do matters more than what it can. A power with no limit solves every problem in the plot, and then there’s no plot. Brandon Sanderson makes the full case in his second law of magic.
So write the rule in one sentence and follow it outwards. Who gets rich from it? What would a careful person do to protect themselves? What stops it from running the world?
The Dry Sea’s rule is that if you hear a spell, you have to obey it. So soldiers wear earplugs, and armies give their orders by hand. Deaf soldiers are valuable, because magic can’t touch them. A city that keeps four hundred bells ringing can’t be attacked with it at all. And a spell only lasts until sunrise, which is what stops the rule from running everything.












